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National MS Society Selected as “Charity of Choice” by USA TODAY
USA TODAY Launches “Spirit of the USA” Charity Program as Part of Newspaper's 25th Anniversary Celebration

 
McLean, VA, March 30, 2007 As a continuation of USA TODAY's 25th anniversary celebration, USA TODAY kicks off its “Spirit of the USA” 25-week charity program that highlights a different charity each week for the next 25 weeks.

Starting today and continuing until Friday, September 14th, USA TODAY will thank America for its support over the past 25 years by saluting the nation's generosity. USA TODAY has selected 25 charities and will celebrate the work of one charity per week for 25 weeks both in print and online via a signature USA TODAY Snapshot as well as on a special 25th anniversary web site on http://www.usatoday.com/.

The first charity highlighted today is Big Brothers Big Sisters and the powerful impact of one-to-one mentoring in lives of children. As explained in the Snapshot on today's front page of USA TODAY and on http://www.usatoday.com/, Big Brothers and Big Sisters have a positive impact on the children they mentor including reducing alcohol and substance abuse. Readers are encouraged to learn more about Big Brothers Big Sisters and how they can help by visiting http://www.bbbs.usatoday.com/.

Other charities scheduled to appear are: Thanks USA, NARSAD: The Mental Health Research Association, Earth Day Network, Arbor Day Foundation, The Nature Conservancy, Hispanic College Fund, Disabled American Veterans, National Multiple Sclerosis Society, National Center for Missing and Exploited Children, Ronald McDonald House Charities, Ducks Unlimited, the MusiCares Foundation®, American Diabetes Association, and American Red Cross. The remainder of the 25 charities will be announced shortly.

“USA TODAY wanted to find a way to give back to the nation during our 25th anniversary celebration by celebrating causes that are closest to the hearts of Americans. We selected charities that represented a broad range of interests including environment, health, animals, arts, education, human services, and public benefits. We hope our readers will join us in saluting these charities,” said Susan Lavington, vice president of consumer marketing, USA TODAY.

USA TODAY, the nation's top-selling newspaper, will be celebrating its 25th anniversary on September 15th, 2007. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of professional football and baseball; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.

Subscription Offer for USA TODAY benefits National MS Society

USA TODAY 25th Anniversary

As a “charity of choice” for USA TODAY'S 25th Anniversary Spirit of the USA program you can make your subscription go even further by supporting the National MS Society. Subscribe to USA TODAY and they will donate $25 back to the Society.*

Visit usatodaysubscribe.com/charity
or call 1-800-872-0001 (ask for offer 953)

     
  *Subscription is for a minimum 26 weeks and must be active for 60 days to for the donation to occur.