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Primal The Official Cycling Apparel Partner

Bike MS is proud to have Primal as the official cycling apparel partner in 2013

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Primal Wear, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and is dedicated to promoting and sponsoring events and causes that benefit people's lives.

Our mission is to provide the highest-quality apparel available while fostering the growth of cycling through competition, community, and advocacy. We believe that cycling is a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation, and health.

Primal Gives Back

Primal Gives Back

Our culture is one of teamwork, communication, quality, inspiration and making a difference. We are committed to a partnership that furthers the cause and mission of the National MS Society. We know that every dollar you raise will count toward advancing research, increasing awareness, improving support and one day finding a cure. Our goal is to make your BikeMS event even more successful by offering the best products, expertise and customer service in the industry.

Help support the cause with your team jerseys. Get your team jerseys through Primal to receive a 15% donation to your team’s fundraising account. If you are a member of a club or team that rides in Bike MS, Primal can help you raise additional funds for your team.

We know that custom cycling gear is not just for racers it’s for the event rider, the triathlete and the weekend warrior. It’s for you, and Primal Custom has the right cycling gear made just for you. Let us help your team reach its fundraising goal.

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Primal Jerseys

Benefits of Primal Custom Apparel

  • Unequaled customer service
  • Highest quality cycling specific products
  • 100% on time delivery
  • Sizing standards for consistent fit
  • World class graphic design team
  • Proven track record of providing superior products